Strategy & leadership
Strategy in the Face of Chaos
Strategy and leadership in a world shaped by uncertainty and technological change. I examine how organisations make choices, create advantage and turn ideas into action.
- Strategy
- Leadership
- Organisations
- Decision-making
I also publish AI-generated discussions of selected articles, offering another way to explore the ideas.
Explore the audio discussionsThe publication
Articles & essays.
Your Strategy Has No Competitors
Surprisingly, most strategic plans describe the organization in motion and everyone else standing still. Many strategies are built around an oddly peaceful future. The company launches a new product. Customers adopt it. Revenue grows. Costs fall. Market share increases. Competitors remain exactly where they were.
No, you can’t budget your way to a strategy
A business can be very clear about the financial results it wants and surprisingly unclear about how it intends to achieve them.
If You Were Founding Your Business Today, Would You Build It the Same Way?
AI is changing the economics of building companies. It should also change the questions leaders ask about strategy, investment and reinvention.